The only thing worse than not being clever is thinking you’re clever when you’re not. Exhibit A: this latest TV commercial for Subway, one of the least clever advertisers on the planet.
Do Subway’s executives, or their ad agency, actually think the phrase “Turkeytopia” is clever? Worse yet, do they think their audience thinks it’s clever?
If we’re to believe this ad, Ndamukong Suh, one of the celebrity athletes featured in this spot, finds the phrase absolutely hysterical. Then again, he thinks it’s fine to stomp on an and maim opposing players on the football field, so his judgment is suspect to say the least.
Speaking of questionable judgment, who thought it was a good idea to feature Suh–the NFL’s dirtiest player with numerous off-the-field mishaps as well –in this commercial? Generally speaking, the rule of many hapless advertisers seems to be, “If you don’t have a creative idea, use a celebrity.” As it is wont to do, Subway was so lacking in creativity that it decided to use three celebrities in this spot. Thus, not only is the commercial totally lacking in cleverness, it’s also unnecessarily expensive.
I’ve always liked Subway as a provider of reasonably healthy and tasty fast food, but I’ve never understood why they can’t get it together from an advertising standpoint.
And if Subway doesn’t like the opinions I’m expressing, they can Suh me.