Posts Tagged ‘Lord & Taylor’

Oh My! Lord & Taylor Leverages Its Name Brilliantly!

April 28th, 2011

Here’s my first criterion for a classic ad campaign:  if you take your brand out and insert a competitive brand in its place,  the campaign doesn’t work nearly as well.

On that count, the new ad campaign for Lord & Taylor knocks it out of the park (or at least the mall).  “Oh My Bloomingdale’s!” just doesn’t resonate like “Oh My Lord & Taylor!”

What’s more, the inherent drama of the “Oh My Lord” phrase piques your curiosity and begs the question, “What’s all the excitement about?”

Of course, none of this will matter if Lord & Taylor doesn’t deliver on the implication that its offerings will really wow the customer.  But assuming that there’s substance to match the style, then it’s fair to say that this “Oh My!” campaign is perfectly “taylored” for its brand.