Recently, KLM launched their new Economy Comfort seating in an extremely creative way: by having Dutch levitation guru Ramana perform a magical stunt at major airports served by the airline. Check out this hard-to-believe video.
As impressive as the video is–and I suspect that millions of people will eventually view it–think how impressive it must have been for the hundreds of thousands of people who saw the stunt in person! And keep in mind that almost half of those people just got off an airplane that gave them a fraction of the legroom being demonstrated by Ramana.
The impact of a marketing message is often due as much to the environment in which the message is received as to the message itself. In this case, the marriage of message and environment could not have been more perfect–or more magical!
