In the 1990s, The Gap was one of the hottest retailers in the country–in part because it was one of the savviest advertisers on the planet. In many respects their TV ads were every bit as uplifting, refreshing and fashion-forward then as Apple’s iPod ads are today. Unfortunately, for some reason they lost their way both strategically and creatively, as it’s hard to recall any Gap ads from this decade.
But if their new “Talk to the Moose” holiday ad is any indication, The Gap just might be returning to its former form. This ad features dozens of extremely cute and appealing girls of all ages, dancing and rapping to an infectious beat while–get this!–showing off The Gap’s latest winter wear. Result: the rare entertaining commercial that isn’t afraid to sell product!
I’m not necessarily saying that it’s time to buy stock in The Gap. But, then again, it might not be a bad idea to talk to your broker–and to the moose!