The best commercials are the simplest, and it doesn’t get much simpler than this TV commercial for the iPad Mini.
No announcer. No claims. Nothing but 28 seconds of pure entertainment and 2 seconds showing the brand name. Yet you know within the first few seconds that this must be an iPad commercial. Which means you’re probably going to want to watch it through to the end, since Apple commercials are always imminently watchable. In this particular case, even the last note of the commercial is well thought out–the perfect finishing touch.
What I love most is how brilliantly–and incredibly simply–this spot conveys that the Mini does everything the regular iPad does. They don’t tell you that. And they only demonstrate one feature of the product. Yet it leaves no doubt that, as their print advertising cleverly claims, the Mini is “Every inch an iPad.”
And this commercial is every second a masterpiece.