Posts Tagged ‘Blue Moon’

Carlsberg Video Raises the Bar

October 31st, 2011

For years I’ve felt that some of the planet’s poorest marketers were breweries.  But while several beer brands continue to pummel us with exceptionally weak efforts (I’m talking about you, Miller Lite), brands such as Dos Equis, Corona, Stella Artois and Blue Moon have been serving up smart, strategic, entertaining advertising campaigns.

The latest example of out-of-the-can thinking is this viral video from Carlsberg beer.  As of the time of this posting, it had received almost 8 million viewings, and for good reason.  Like many great movies, this very cleverly conceived and produced video makes us feel a little uneasy in order to engage us deeply and make us empathize with its story.  And the ending makes us feel good about everyone in the video, as well as about the brand that has just entertained us so royally.  What’s more, it shows that brand in use, and makes us wish we were using it ourselves.

Maybe I’m a little biased by the fact that one of my favorite memories is having taking a 10:00 am tour of the Carlsberg brewery in Copenhagen on a break between graduating from business school and starting my career. What made the tour extra special is that I took it with the then-75-year-old brother of Jerry Siegel, the creator of Superman. Still, I feel I can objectively state that this video is, well, super.

Mr. Siegel, this Carlsberg’s for you!

Blue Moon’s “Artfully Crafted” Is, Well, Artfully Crafted

January 10th, 2010

For the past few years, one of my favorite beers has been Blue Moon, a Belgian-style, unfiltered wheat beer brewed by Molson Coors Brewing in Golden, Colorado. If I had to come up with a two-word description of its flavor, it would be “distinctively refreshing.” And that’s also a fitting description for Blue Moon’s new TV commercial, “Artfully Crafted”.

This commercial is literally a work of art, one of the most visually creative and pleasing spots I’ve seen in years. Its brilliance lies in the fact that it focuses on the special ingredients that go into the beer–so much so, in fact, that half-way through the commercial I was almost literally savoring this brew’s unique flavor. This commercial could only work for Blue Moon; if you put any other beer in its place, it just wouldn’t ring true.

Not only is this the perfect ad for the product, the ad appeared on the perfect show: Anthony Bourdain’s exceptional “No Reservations” on the Travel Channel. The show already had my wife and me making plans for what we were going to have for dinner tonight (Indian food), and once “Artfully Crafted” aired, I also knew what beverage I’d be choosing to accompany that dinner.

In fact, as I’m typing this, one question enters my mind: Is 3:30 too early for dinner?