Blue Moon’s “Artfully Crafted” Is, Well, Artfully Crafted

January 10th, 2010 by admin Leave a reply »

For the past few years, one of my favorite beers has been Blue Moon, a Belgian-style, unfiltered wheat beer brewed by Molson Coors Brewing in Golden, Colorado. If I had to come up with a two-word description of its flavor, it would be “distinctively refreshing.” And that’s also a fitting description for Blue Moon’s new TV commercial, “Artfully Crafted”.

This commercial is literally a work of art, one of the most visually creative and pleasing spots I’ve seen in years. Its brilliance lies in the fact that it focuses on the special ingredients that go into the beer–so much so, in fact, that half-way through the commercial I was almost literally savoring this brew’s unique flavor. This commercial could only work for Blue Moon; if you put any other beer in its place, it just wouldn’t ring true.

Not only is this the perfect ad for the product, the ad appeared on the perfect show: Anthony Bourdain’s exceptional “No Reservations” on the Travel Channel. The show already had my wife and me making plans for what we were going to have for dinner tonight (Indian food), and once “Artfully Crafted” aired, I also knew what beverage I’d be choosing to accompany that dinner.

In fact, as I’m typing this, one question enters my mind: Is 3:30 too early for dinner?


  1. George Ross says:

    That was a very neat commercial, John. With that said, I can’t remember ever drinking a beer and saying to myself “that sure was distinctively refreshing.” Maybe I’m just drinking the wrong beers.

  2. admin says:

    Thanks for the comment, George. Good point about “distinctively refreshing”. While that is how I’d describe the beer from a technical standpoint (not that I’m qualified to speak technically about beer), I’d sure never use that phrase in advertising. One reason is that it’s the kind of phrase that gets used illegitimately in ads for a lot of other beers that in fact aren’t distinctively refreshing. You know, like the beers you’re drinking!

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