The Gap Could Be Back

December 8th, 2009 by admin Leave a reply »

In the 1990s, The Gap was one of the hottest retailers in the country–in part because it was one of the savviest advertisers on the planet. In many respects their TV ads were every bit as uplifting, refreshing and fashion-forward then as Apple’s iPod ads are today. Unfortunately, for some reason they lost their way both strategically and creatively, as it’s hard to recall any Gap ads from this decade.

But if their new “Talk to the Moose” holiday ad is any indication, The Gap just might be returning to its former form. This ad features dozens of extremely cute and appealing girls of all ages, dancing and rapping to an infectious beat while–get this!–showing off The Gap’s latest winter wear. Result: the rare entertaining commercial that isn’t afraid to sell product!

I’m not necessarily saying that it’s time to buy stock in The Gap. But, then again, it might not be a bad idea to talk to your broker–and to the moose!

3 comments

  1. Bob says:

    Isn’t that a great ad?!! Even as an old guy and general rap-disliker I nonetheless am absolutely enamored of this thing. It shows what childhood should be like for every kid: gregariousness, inclusiveness, confidence-inspiring group acitivities, colors galore…with the end result being lotsa kids having tons of fun. Who wouldn’t want to be a part of something like that? This isn’t so much an ad as it is an instruction manual as to how life should be lived. This is the kind of stimulus we need more of…

  2. Miato says:

    Hello,
    Thank you! I would now go on this blog every day!
    Have a nice day
    Miato

  3. admin says:

    Thanks so much. I look forward to seeing some of your comments!

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