Sometimes the best way to communicate a product’s benefits is to depict the disadvantages of not using the product. The key is to do it in a way that doesn’t strike people as taking a cheap shot or being mean-spirited, and this new TV commercial from Pam pulls this trick off very nicely.
The “residue” character’s cute, funny personality ensures that no one will be grossed out–no minor feat–and the script is clever. (I particularly loved the reference to “poultrygeist.”)
Bottom line: a clever, simple piece of communication that gets its point across in an entertaining, memorable way.
Pretty slick, huh?