Subway Takes the Low Road by Entertaining Rather Than Selling

November 28th, 2011 by admin Leave a reply »

I’ve never been a fan of Subway’s advertising )such as their cloying and annoying “5 Dollar Footlong” campaign).   Their latest  TV campaign, however, is a particular puzzler.  A lot of my friends and readers who’ve seen this campaign have asked me why the ads feature adults talking like kids, and my honest answer is that I have no idea.

The device of giving children’s voices to adult actors is arguably entertaining the first few times you see it. but it does nothing to make the viewer want to hop in the car and drive to the nearest Subway.  The ad doesn’t feature fascinating footage of the sandwich, or describe its tantalizing taste in drool-inducing detail, or give you compelling facts about its nutritional advantages.  In short, it doesn’t sell; it simply entertains…sort of.

If Subway was trying to make the point that its sandwiches “bring out the kid in you” or “remind you of when you were a kid”, using kids’ voices would at least have some degree of underlying logic.  But that’s hardly the case here.

So what’s Subway thinking?  I don’t have a clue.  And neither, it appears, do they.

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