How’d you like to be a smartphone marketer employed by a company whose CEO is someone not named “Steve Jobs”? No matter how brilliant your features or sleek your design, you can’t possibly compete with the iPhone’s cool factor.
Unless, that is, you leverage the power of the only brand on the planet that can give the Apple brand a run for its money among teens and twenty-somethings. That brand, of course, would be Facebook. And HTC’s Status smartphone is the first and only phone to feature the familiar blue Faecbook logo in the form of a button that lets users update their Facebook status (hence the phone’s name) with the simple click of a button. Ingeniously, the button even illuminates whenever you’re doing something on the phone that might make sense to share with your Facebook friends.
I haven’t used it, but a random sampling of online reviews suggests that HTC got more right than wrong with the design and engineering of this new smartphone. And while it won’t be everyone’s phone of choice, all HTC needs to do is capture a small percentage of the roughly one billion Facebook users to have a decent hit on their hands.
This would likely be a bigger hit if the wireless carrier were someone other than AT&T (which it is) or Verizon (which it isn’t), as customers of those two carriers also have the option of buying an iPhone.
Still, I can only assume that whatever marketer or product manager dreamed up this innovative idea has significantly enhanced her or his status with HTC.