When an ad is so good that both your wife and your best friend tell you to write a blog post about it, you know it’s something special. The ad in question is a visual stunner from Stella Artois that’s currently running–as far as I can tell–only in movie theaters.
Virtually everything in this exceptionally elegant commercial is white, with two exceptions: the gorgeous gold of the beer, and the brilliant red of the Stella Artois label. The ad accomplishes three things that ads in general, and beer ads in particular, rarely do: the product looks amazingly appetizing; the brand name is inescapable; and the brand image is beautifully enhanced.
Unfortunately, I couldn’t find an online link for the ad, which means you might have to go to a theater to see it. The good news is that based on the caliber of the movies coming out of Hollywood these days, the Stella ad will likely be much more entertaining and captivating than whatever flick you see. Here’s hoping you give the ad a “thumb’s up”–or, better yet, a “14th Floor”!